Siemens and Sony Introduced a Platform for ‘Immersive Engineering’ in the Industrial Metaverse!


The concept of the metaverse is not new, and various virtual metaverse worlds are currently in use throughout the world, but Siemens’ version is intended for fine-tuning and monitoring industrial operations in a virtual environment, rather than social engagement and enjoyment.

“We envision the industrial metaverse as a virtual world that is nearly indistinguishable from reality, enabling people—along with AI – to collaborate in real-time to address real-world challenges,” Siemens CEO Roland Busch said in a statement following his keynote address at the CES electronics show in Las Vegas.

“This will enable customers to accelerate innovation, improve sustainability, and scale up the adoption of new technologies, resulting in a profound transformation of entire industries and our daily lives.” Siemens is happy to unveil new products that will bring the industrial metaverse closer to all of us, in collaboration with our customers and partners.”

Sony, Nvidia, Microsoft, AWS, and the Alliance for OpenUSD are among Siemens’ project partners. Nvidia will provide the computer capacity for the metaverse, while Microsoft will add its OpenAI technology to Siemens’ own Industrial Copilot communication platform.

Meanwhile, Amazon Web Services will collaborate with Siemens to integrate generative AI into industrial applications.

Outside of the industrial realm, Red Bull Racing and Sony will work together to apply the same industrial metaverse technology to F1 racing to better the design and optimization of true high-speed technologies.

The marriage of Sony’s new spatial content production system and the Siemens Xcelerator software suite is a major component of Siemens’ industrial metaverse. Engineers and designers will be able to explore and fine-tune their products in a virtual environment before deploying them to the real world, where the same technology can monitor them in real-time, thanks to the use of a soon-to-be-released head-mounted display.

“At Sony, we are passionate about empowering creators with cutting-edge technologies, and in the field of spatial content creation, we have thrived in innovating the way they work by leveraging our proprietary motion and display technologies,” said Yoshinori Matsumoto, Sony’s executive deputy president and officer-in-charge of technology and incubation.

“We are excited to enable more immersive engineering that redefines the daily workflow of designers and engineers by combining our technologies and Siemens’ engineering expertise.” The high-quality, realistic depiction and intuitive interaction will provide creators with the tools they need to explore more immersive creative processes, which will inspire future innovation in the industrial metaverse.”

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