Businesses need to be prepared for the metaverse, which proposes a platform very different from the internet as we know it today. This is the central argument of a new report by the consulting firm Accenture titled “Meet Me in the Metaverse.“
In essence, the metaverse is a more immersive and interactive version of the internet. Instead of staring at a screen, we’ll be able to explore immersive 3D digital worlds by simply donning virtual reality headsets.
Here’s a rundown of the four major developments that Accenture predicts will influence business procedures in the coming decade as organizations get ready for their future in the metaverse.
When Will Metaverse Launch?
The term “metaverse” has come to be used in a broad sense to refer to the many different types of online 3D virtual worlds accessible using PC-made virtual reality headsets. Now more than ever, vibrant metaverses exist for you to explore and utilize to primarily make connections with individuals all around the globe.
Assuming you’re referring to Facebook’s virtual world, the metaverse, you’ll be pleased to know that Meta(Facebook) has recently released a Horizon Worlds app for iOS and Android.
Certain residents of the United States, Canada, the United Kingdom, and Australia have access to the online recreational gaming service that was built using personal computers. There does not appear to be a practical timeline for the removal of Facebook’s authentic metaverse.
WebMe Makes the Internet Work for Us.
The WebMe fad is all about how our future metaverse expectations and desires will be reflected in the layout of our virtual life. To achieve this goal, the current internet, which Accenture characterizes as a “disparate collection of sites and apps,” must be rethought in order to give rise to the seamless 3D world known as the metaverse of the future.
According to Accenture, firms have a “tremendous opportunity” at their disposal. However, a great deal of effort is required in the meantime to establish new platforms, goods, services, partnerships, and technology.
Accenture included BMW as a case study in one of its reports. The car company has created photo-realistic 3D digital replicas of 31 separate production facilities. They serve a variety of purposes, from facilitating cross-cultural design collaboration to teaching factory robots how to navigate their environment.
Programmable World — Altering the Physical Universe as Well
It is becoming increasingly common for programmable technologies to be embedded in the fabric of our everyday environments. Five-generation wireless networks (5G), augmented reality (AR), smart materials, and “ambient computing” (connected gadgets that employ sensors and other “internet of things” technology to communicate with one another) are all part of this trend.
Accenture recommends that business leaders launch technology scouting activities to monitor the evolution of these programmable technologies. For businesses, this is a step toward getting ready for the convergence of digital and physical technology in the metaverse.
Accenture cites ‘voxels,’ a form of cutting-edge new material discovered at the Massachusetts Institute of Technology in the United States. Experts think this may be trained to adapt to its surroundings: Accenture gives the example of airplane wings, which can change their shape according to the surrounding air pressure.
The Unreal — Creating the Synthetic Genuine
This development is associated with the benefits and dangers of artificial intelligence and its capacity to simulate reality. It is said in the paper that “whether we speak to a synthetic nurse about a skin rash or train an AI model with synthetic data modified to counter past discrimination,” examples of when the unreal can be superior.
It cautions that the unreal poses a threat to the metaverse as well, notably “bad actors” employing the same technology to produce “deepfakes and disinformation” that erodes faith in the system.
Consulting firm Accenture recommends that businesses investigate the use of generated data. This refers to the practice of enhancing real-world data by making corrections to it, such as eliminating bias based on previous results.
A corporation that uses synthetic data is American Express. According to the paper, this allows them to identify more instances of fraud. It is the responsibility of businesses to ensure that artificial content, such as chatbots, AI-generated graphics and video, and other similar technologies, enhance user experiences and yield novel results.
Compute the Impossible – Modern Technologies, New Opportunities
Today’s machines are getting better and better at doing things that were previously impossible.
According to Accenture, “tools like quantum computing and biology-inspired computing are allowing businesses to solve problems that may be too expensive, inefficient, or downright impossible for traditional computing.”
Companies must ride this tide “or risk being swept away by it.” For businesses, this means learning how to put these new computing techniques to use in addressing internal issues.
In 2019, Google demonstrated how a quantum computer could complete a calculation in 200 seconds that would have taken the world’s fastest supercomputer 10,000 years to complete.
Involvement in the Metaverse
Gartner, a company that specializes in researching and predicting technological trends, has released a report predicting that one-fourth of us will be spending at least an hour a day in the metaverse by 2026.
It claims that we will be able to shop, learn, and work virtually, and even construct virtual houses.
University of Michigan State researchers define the metaverse as “a blend of immersive virtual reality, the internet, and a massively multiplayer online role-playing game” in a blog post for the World Economic Forum. These are massively multiplayer online role-playing games where millions of players interact in a virtual world.
71% of CEOs agree that the metaverse will be beneficial to their company, according to separate research by Accenture.
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Web 3.0
Web 1.0 refers back to the first version of the Internet. This is the Internet as it existed back in the days of AOL and CompuServe: desktop computers, dial-up modems, Windows 95, wall-to-wall text, and message boards. The Internet, as we know it today, is Web 2.0.
This is the Internet that social media sites like Facebook, Netflix, and Reddit exist on; it features mobile devices such as laptops and smartphones; wireless connections; high-definition video and audio; and user-created content (think YouTube).
Internet 3.0 is a metaverse. Current construction includes the introduction of 5G wireless and fiber-optic internet connections to individual homes. We still have a long way to go. We are still too far away from a truly immersive VR experience with the technology available now. To put it bluntly, it’s too costly, too uncomfortable, and too slow.
That’s an easy problem to fix, actually. The history of the computing industry is one of the steadily increasing rates of improvement in speed, quality, and price. The software presents a more complex challenge.
Standards and protocols, such as a way to store digital assets (via Blockchain) and exchange value, will be needed to ensure that the metaverse “fits together” alongside the billions of lines of code needed to create it. It’s only the beginning with those ten thousand European jobs.
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The Metaverse Will Soon Arrive, and Security Threats Have Already Arrived.
The metaverse is a collection of future 3D simulated environments that users of VR and AR technology will be able to explore (AR). Neal Stephenson initially used the phrase “metaverse” in his science fiction book Snow Crash, published in 1992.
Although the metaverse has the potential to be useful, it will also be targeted by hackers, con artists, and other dishonest types. The Facebook Metaverse is an international, interactive, and immersive communication platform. When the epidemic hit, I would go into virtual reality to get a workout in while listening to Beat Saber.
There is a risk of data exploitation because of the massive amounts of personal information that are being collected in these settings. The problem is compounded by the fact that laws frequently lag behind technological developments.
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